Undergraduate Catalog 2024-2025

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Business Administration (BS)

Bachelor of Science Degree

 

General Education

I. Communication (9 hours)

Rhetoric and Composition

  

ENGL 1101*

            

Rhetoric and Composition

3
                     
Literature and Composition 
ENGL 1102*             Literature and Composition 3
                     
Communication    BUSA 2000             Business Communications 3

II. Humanities and Fine Arts (15 hours)

Modern Languages

                

Choose sequence from approved list

6
                     

English Literature

  

 

             Choose one 2000-level English Literature course
(ENGL 2225 and ENGL 2226 may NOT be used)

3
                     

Philosophy and Religion

                 Business Administration students are
exempt from this requirement.

0
                     

Fine Arts

  

 

            

Choose course from approved list 

 3

III. History and Social Sciences (9 hours)

World History

  

 

            

Choose course from approved list

3

Government

  

 

            

Choose course from approved list

3
                     
Social Science    BUSA 1210
          Introduction to Microeconomics 3

IV. Mathematics and Natural Sciences (10 to 11 hours)
                     
Mathematics    BUSA 2100*             Business Analytics I 3
                     
Natural Science                 Choose a pair in sequence from approved list   7 to 8
                     

V. Ethics (3 hours)
                     
Ethics    BUSA 2306             Business Ethics 3
                     

VI. Institutional Requirement (1 hour)

First-Year Experience

 

*Grade of C or higher required.

  

PDMT 1101

            

Introduction to University Life and
the Liberal Arts Tradition

 

1
Total Credit Hours:42-47

Students who enter with fewer than 24 semester credit hours must satisfy the institutional requirement.

Business Core

ACCT 2010Financial Accounting

3
ACCT 2020Managerial Accounting

3
BUSA 2030Information Systems for Business

3
BUSA 2140Legal Environment of Business

3
BUSA 2200Principles of Marketing

3
BUSA 2210Introduction to Macroeconomics

3
BUSA 2700Principles of Management

3
BUSA 3400Business Finance

3
BUSA 3500Business Analytics II

3
BUSA 3700Project Management

3
BUSA 4000International Business

3
BUSA 4030Management Information Systems

3
BUSA 4400Strategic Management

3
Total Credit Hours:39

General Electives

General Electives

11-15
Total Credit Hours:11-15

Total Credit Hours: 121

Concentrations

Concentrations

Students must select one of the following concentrations:

Total Credit Hours:21

Business Analytics Concentration

BUSA 3580Computational Thinking in Business

3
BUSA 4355/BUSA 5600Advanced Business Analytics

3
BUSA 4800Productions and Operations Management

3
CSCI 1301Programming Principles I

3

Students must select a minimum of nine semester credit hours of electives from the following list:

ACCT 3100Cost Accounting

3
ACCT 4600Auditing

3
ACCT 4700/BUSA 4700Accounting Internship

3
BUSA 3340Sports Economics

3
BUSA 4310Investment Management

3
BUSA 4700/ACCT 4700Business Internship

3
BUSA 4990/ACCT 4990Special Topics

1-3
MATH 2700Discrete Mathematics

3
 
MATH 2450Calculus I

4
AND
MATH 2450LCalculus I Lab

0
 
MATH 2460Calculus II

4
AND
MATH 2460LCalculus II Lab

0
 
MATH 2470Calculus III

4
AND
MATH 2470LCalculus III Lab

0
 
MATH 2600Linear Algebra

3

Digital Marketing Concentration

BUSA 3150Social Media Marketing

3
BUSA 3250Consumer Behavior

3
BUSA 3950Search Engine Optimization/Search Engine Marketing

3
BUSA 4150Applied Digital Marketing

3
BUSA 4650Digital Marketing Analytics

3

Students must select a minimum of six semester credit hours of electives from the following list:

BUSA 3750E-Mail Marketing

3
BUSA 3850Viral and Organic Growth

3
BUSA 4120Sports Marketing

3
BUSA 4250Sales Management and Personal Selling

3
BUSA 4355/BUSA 5600Advanced Business Analytics

3
BUSA 4700/ACCT 4700Business Internship

3
MCOM 3700Advertising and Communications

3
MCOM 3900Public Relations and Branding

3
ACCT 4700/BUSA 4700Accounting Internship

3
BUSA 4990/ACCT 4990Special Topics

1-3

Finance Concentration

ACCT 3010Intermediate Accounting I

3
ACCT 3020Intermediate Accounting II

3
BUSA 3130Financial Institutions and Markets

3
BUSA 4300Small Business Management

3
BUSA 4310Investment Management

3

Students must select a minimum of six semester credit hours of electives from the following list:

ACCT 3100Cost Accounting

3
ACCT 4200Corporate Tax

3
ACCT 4600Auditing

3
BUSA 3340Sports Economics

3
BUSA 3550Organizational Behavior and Leadership Theories

3
BUSA 4700/ACCT 4700Business Internship

3
MATH 2600Linear Algebra

3
ACCT 4990/BUSA 4990Special Topics

Management Concentration

ACCT 3100Cost Accounting

3
BUSA 3550Organizational Behavior and Leadership Theories

3
BUSA 4300Small Business Management

3
BUSA 4320Human Resource Management

3
BUSA 4800Productions and Operations Management

3

Students must select a minimum of six semester credit hours of electives from the following list:

BUSA 3130Financial Institutions and Markets

3
BUSA 3340Sports Economics

3
BUSA 4310Investment Management

3
BUSA 4700/ACCT 4700Business Internship

3
BUSA 4990/ACCT 4990Special Topics

1-3

Marketing Concentration

BUSA 3250Consumer Behavior

3
BUSA 4110Retailing Marketing and Management

3
BUSA 4150Applied Digital Marketing

3
BUSA 4250Sales Management and Personal Selling

3
BUSA 4350Marketing Research

3

Students must select a minimum of six semester credit hours of electives from the following list:

BUSA 3150Social Media Marketing

3
BUSA 3340Sports Economics

3
BUSA 3750E-Mail Marketing

3
BUSA 3950Search Engine Optimization/Search Engine Marketing

3
BUSA 4120Sports Marketing

3
BUSA 4300Small Business Management

3
BUSA 4650Digital Marketing Analytics

3
BUSA 4700/ACCT 4700Business Internship

3
ACCT 4990/BUSA 4990Special Topics