MCOM 3700 Advertising and Communications

This course places emphasis on understanding advertising concepts, organization, and practice-including the economic and social effects-of advertising and promotion.

Registration Name

Advertising and Communications

Lecture Hours

3

Lab Hours

0

Credits

3

Student Learning Outcomes

Upon the completion of this course, students will be able to demonstrate the following outcome-based learning skills:

1. Define the major advertising terms and understand their meaning.
2. Analyze the advertising needs of an organization.
3. Identify and evaluate target markets and decide how best to reach those markets.
4. Draw conclusions as to the effectiveness of an advertising campaign.