BUSA 5600 Managerial Business Analytics

Research plays an important role in designing efficient processes, improving productivity, understanding consumer pain points and perspectives, defining the competitive landscape and addressing the impact of business decisions. This course dives into quantitative and qualitative techniques that are widely used in business strategy, including control charts, survey design, hypothesis testing, focus groups, ethnographies and individual interviews.

Registration Name

Managerial Business Analytics

Lecture Hours

3

Lab Hours

0

Credits

3

Offered

Once per year.

Student Learning Outcomes

At the successful completion of this course, students will be able to:

• Describe how research is used to support business strategy.
• Compare and contrast qualitative and quantitative research techniques.
• Identify best practices in research design, including crafting a research objective statement.
• Apply, calculate and interpret control charts.
• Apply, calculate and interpret hypothesis tests.
• Design and implement a survey.
• Design and implement a focus group.
• Derive insights from quantitative and qualitative data to inform business strategy.