MCOM 3900 Public Relations and Branding

This course examines the methodologies for producing successful public relations campaigns for corporations, non-profits, community-based organizations and political campaigns.

Registration Name

Public Relations and Branding

Lecture Hours

3

Lab Hours

0

Credits

3

Student Learning Outcomes

Upon the completion of this course, students will be able to demonstrate the following outcome-based learning skills:

1. Define the major public relations terms and understand their meaning.
2. Have a thorough understanding of how to communicate with the various stakeholders of an organization.
3. Understand how to “blend” the public relations efforts with the other parts of the promotional mix to create both efficient and effective communications.
4. Understand audience research, target marketing and market segmentation strategies.
5. Understand ethical behavior and social responsibility as it applies to the practice of public relations.
6. Develop a simple but effective public relations campaign.