BUSA 4110 Retailing Marketing and Management

This course introduces the theory and methods of retail management. Location, inventory control, merchandising, and buying are explored. Formats examined include specialty retail, mass merchandising, manufacturer outlets, and membership discount strategies. The impact of e-commerce and social media on retailing practices as well as current theories of pricing, merchandising, product assortments, and services ae examined.

Registration Name

Retail Marketing/Management

Lecture Hours

3

Lab Hours

0

Credits

3

Prerequisite

BUSA 2200

Offered

Demorest: Spring

Student Learning Outcomes

At the successful completion of this course, students will be able to:

• Understand how segmentation and targeting can inform retail strategy.
• Explain how retailers differentiate their offerings as an element in their corporate strategy.
• Discuss the impact of innovation and competition on retail institutions plus the influence of fashion, technology, and consumerism on global retailing. 
• Understand the factors affecting strategic decisions involving investments in locations, supply chain and information systems, and customer retention programs.
• Understand the factors influencing retailer offerings in an e-commerce vs. bricks-and-mortar environment.
• Demonstrate understanding of the tactics (pricing, merchandise assortment, store management, visual merchandising, customer service) for extracting profit from a retail offering.