BUSA 3750 E-Mail Marketing

Email marketing is vital to modern businesses, and a primary tool in any skilled marketer's toolkit. In this course, you'll learn how to craft successful email marketing campaigns for sales, engagement, and activation. By the end of this course, you'll know how to write emails that drive customers to take desired actions, and how to structure campaigns for maximum effect. You'll also build your own marketing campaign. 

Registration Name

Email Marketing

Lecture Hours

3

Lab Hours

0

Credits

3

Prerequisite

ENGL 1101, ENGL 1102 and BUSA 2200

Offered

Online: Fall and Spring

Student Learning Outcomes

At the successful completion of this course, students will be able to:

• Segment brand consumers into target groups to maximize conversion from curated messages
• Craft subject lines to boost open rates based on target consumer engagement using data-driven insight
• Write email messages to encourage readers to take desired actions
• Design campaigns using incentives to maximize consumer engagement
• Create marketing calendars to plan and adjust strategy through the duration of a campaign
• Automate emails using industry standard marketing tools
• Establish short- and long-term goals for email marketing campaigns using KPIs to measure campaign success
• Revise and improve targeted campaigns to optimize performance and contribute to organizational marketing goals