BUSA 4120 Sports Marketing

College and professional sports, sports suppliers and sport broadcasts have significantly changed especially with increased competition, marketing and technology. Sports and the entertainment industry play a vital role in the global economy and impact the lives of millions of people. This exciting course introduces students to the complex and diverse nature of sports marketing. A framework will be presented to explain and organize the strategic sports marketing process that deals with the ever-changing sports environment.

Registration Name

Sports Marketing

Lecture Hours

3

Lab Hours

0

Credits

3

Prerequisite

BUSA 2200

Offered

Demorest: Fall

Student Learning Outcomes

At the successful completion of this course, students will be able to:

• Establish the importance of sports marketing from a financial aspect.
• Identify the basic marketing principles and processes applied to sports by analyzing how college and professional teams are marketed.
• Develop an understanding of the participants, spectators and research tools essential to sports marketing.
• Develop an understanding of participants and spectators who influence sports marketing.
• Define sports products and services and examine the advantages and disadvantages of licensing from the perspective of the licensee and licensor.
• Understand the basic process for designing a successful advertising campaign by analyzing recent, highly publicized marketing campaigns.
• Understand the major sponsorship activities and the steps needed to effectively evaluate these programs by identifying the decisions sponsors must make in promoting an activity.