BUSA 3850 Viral and Organic Growth

"Going Viral" is the goal of most web-based marketing content. Companies that generate content that can spread through the internet organically are the most successful in growing their brand. This course will teach you what drives people to share content and how to build content that is shareable and meme­-worthy. By the end of this course, you will understand what drives viral sharing and learn how to facilitate it. This online class has optional live sessions.

Registration Name

Viral and Organic Growth

Lecture Hours

3

Lab Hours

0

Credits

3

Prerequisite

none

Offered

Online: Fall and Spring

Student Learning Outcomes

At the successful completion of this course, students will be able to:

• Design viral marketing campaigns to cultivate organic growth in unrealized segments of consumers.
• Create and curate targeted content to cultivate organic growth through viral marketing campaigns.
• Develop creative briefs for digital marketing campaigns using best practices for campaign design.
• Create and assemble share worthy, brand relevant content by aligning brand values with target audience values.
• Design viral marketing campaigns by applying STEPPS framework through various content sharing media.
• Identify relevant marketing analytics to track the success of marketing campaigns over time.
• Build and deliver compelling marketing presentations.
• Provide actionable feedback to conduct a strategy revision.
• Receive and implement feedback from an audience of peers.
• Optimize content marketing strategy to generate viral and organic growth.