BUSA 2200 Principles of Marketing

A study of the principles and methods involved in pricing, promoting and distributing products to consumers through various channels.

Registration Name

Principles of Marketing

Lecture Hours

3

Lab Hours

0

Credits

3

Prerequisite

none

Offered

Demorest: Fall and Spring, Online: Spring

Student Learning Outcomes

At the successful completion of this course, students will be able to:

• Understand a vocabulary of marketing terms and concepts (Marketing Domain level).
• Apply marketing concepts in a business setting (Business Integration and Strategic Management). 
• Demonstrate understanding of the methods used to identify and segment consumer markets including demographic, geographic, and psychographic factors (Market Research, People).
• Understand and apply an understanding of the buying process in both B2C and B2B environments and its application to different types of products and services (People, Strategy, Business Ethics)
• Understand and apply marketing strategies for various marketing situations and / or types of products or services (Marketing Strategy).
• Ability to assess a firms marketing mix in both product and service environments (Marketing Mix / 4P’s) 
• Integrate the major concepts and apply them in a critical analysis of a company's marketing strategy (Marketing Strategy, Business Integration).