BUSA 4882 Technology in the Hospitality Industry

The hospitality industry is a customer-driven industry yet is filled with new technology innovations that directly impact day to day operations, marketing and communications. Apps, mobile marketing, cloud computing, social media, artificial intelligence, guest room technology are just a few of the components of this very important part of the hospitality industry. This course provides an overview of the information needs of lodging properties and food service establishments. Students will learn the basics of purchasing, implementing, maintaining, and managing a variety of technology systems used in the hospitality industry as well as an understanding of some the security challenges that face technology in the hospitality industry.

Credits

Prerequisite

BUSA 2030

Typically Offered

Athens Campus: spring TBA — Demorest Campus: not offered

Student Learning Outcomes

At the successful completion of the course students will be able to:

Discuss the many components of technology in the hospitality industry including computer networks, reservation systems, property management systems, accounting, and payroll modules.
Demonstrate how managers can use various reports commonly generated by guest accounting modules of a hotel property management system.
Identify the features and functions of an energy management system focusing on cost savings.
Explain the differences between touchscreen point-of-sale terminals from wireless terminals.
Explain the features and functions of menu engineering software.
Identify how hotels are trying to keep ahead of technology used at home.
Identify the specific features and functions of software designed for off-premises and home delivery catering operations focusing on changing lifestyles.