BUSA 4842 The Marketing and Management of Tourism and Special Events

Wineries, churches, hotels, conference centers and even barns are now offering weddings, conferences and events in this highly competitive and exciting industry. This course will introduce students to the marketing and management of tourism and special events with emphasis on experiential marketing. Students will examine new and updated techniques and methods used to plan, organize, promote and manage local and regional tourism and special events.

Credits

Prerequisite

none

Typically Offered

Athens Campus: fall evening, spring TBA — Demorest Campus: not offered

Student Learning Outcomes

At the successful completion of this course, students will be able to:

Understand the importance of Meetings, Expositions, Events, and Conventions to the national and local economy and the key players within the event management industry.
Understand the many technical aspects of meetings, conventions, and events including selecting of vendors, identifying the client’s goals and objectives, and knowing how to communicate the role of a technical director or technical manager.
Analyze registration numbers, revenue, and fee structures after the event for inclusion in conference historical documentation.
Design the questions that must be addressed early when planning and producing a food and beverage event.
Identify the many event setups and layouts that are used in an event including the types of service in catering.
Determine the meeting/convention/event requirements for speakers, entertainers, and performers.
Understand the role of crowd management in meeting and event planning.