BUSA 4300 Small Business Management

Acquaints the student with the differences in managing a small business or a new business venture from that of a large business. Specifically examined are the personal qualities of successful entrepreneurs, the information required to establish a new business venture, the unique problems of the entrepreneur in starting and operating a new business, and dealing with external professionals who help with a new/small business.

Credits

3

Prerequisite

BUSA 3400 and junior standing

Typically Offered

Athens Campus: fall evening — Demorest Campus: fall evening, spring evening

Student Learning Outcomes

At the successful completion of this course, students will be able to:

1. Thinking – think at the appropriate level. Survival is paramount; strategic thinking charts the course for business survival. The entrepreneur must be a strategic thinker, never losing sight of the “big picture” and the reason for the venture creation.
2. As noted in the course catalog, the course focuses on business startup, but the other business entry strategies, such as franchising, will be addressed.
3. To gain experience in making presentations of approximately 10 minutes in length justifying the financial risk associated with a given business startup.
4. To expose the student to the academic literature and insure that cases selected for analysis provides the opportunity for the application of the literature.
5. To improve the student's critical view of the managerial issues and problems and develop feasible alternatives that can result in better decision making.
6. To learn real world issues and problems from the perspective of actual entrepreneurs by inviting guest speaker(s) to share their insight into their own experiences.