BUSA 3750 E-Mail Marketing

Email marketing is one of the primary avenues by which modern businesses drive customer acquisition. This course will teach students how to craft successful email marketing campaigns when targeting business or individual customers. Students will also learn how to use email campaigns for customer engagement and activation. Students will learn how to write emails that drive customers to take desired actions, and how to structure email campaigns for maximum effect. This course will ask students to build their own marketing campaigns to advertise an imaginary product, and to evaluate and improve existing email campaigns.

Credits

Prerequisite

ENGL 1101, ENGL 1102 and BUSA 3200

Typically Offered

Online: fall

Student Learning Outcomes

Identify and set goals for an email marketing campaign
Create compelling subject lines and messages targeting both business and individual consumers
Know how to automate an email campaign using ActiveCampaign
Understand the importance of open and response rates
Analyze and improve existing email marketing campaigns