BUSA 3612 Wine Industry Management

With the rapid increase of wine production in the State of Georgia it has become essential for food and beverage professionals to have a clear understanding of the wine industry.   This course will include an introduction to the history and methods of production for a variety of wine and winery creations.   Students will understand the impact the wine industry has on tourism and the local economy. Beverage tasting and sensory analysis, product knowledge, service techniques, sales, and alcohol service related to the hospitality industry are all included in this course.

Credits

3

Prerequisite

BUSA 3602 and must be 21 years old

Typically Offered

Athens Campus: fall TBA, spring TBA — Demorest Campus: not offered

Student Learning Outcomes

At the successful completion of the course students will be able to:

1. Understand wine and the winemaking process as well as the key personnel that are used in the wine industry.
2. Identify major wine grape varieties and the worldwide regional designations of wine.
3. Develop an understanding of the major winemaking regions of the world as well as the history and evolution of wine.
4. Evaluate the tasting of wines by analyzing how one’s palate impacts the characteristics of wine.
5. Understand and demonstrate the service of wine using professional standards that are common in most area restaurants.
6. Demonstrate how to pair an appropriate wine with food by analyzing local wine menus.
7. Understand how to evaluate wine by successfully identifying the five characteristics of wine.