MCOM 3011 Social Media Practicum

In this practicum, students will work with an external marketing/communications outlet to develop and curate content for multiple social media platforms.

Registration Name

Social Media Practicum

Lecture Hours

1

Lab Hours

3

Credits

1

Student Learning Outcomes

Upon the completion of this course, students will be able to demonstrate the following outcomes-based learning skills:

1. Establish and/or promote a social media brand.
2. Build a strategic plan that supports the brand vision.
3. Develop a presence/campaign for the brand across multiple social and online accounts.
4. Create content for the brand that is engaging and builds followers.
5. Track ROI and analytics for the social media campaign.