BUSA 6920 Business and Corporate Level Strategic Management and Capstone

The strategic management process addresses business-level, corporate-level, and international strategies with a special emphasis on their relationships. This means focusing on the macro, industry and rival analysis, competitive advantage assessment, and value chain development. The evaluation of student thinking to the strategic level, the synthesis of business strategy through the examination of the resource-based view (RBV), structure-conduct-performance (SCP) analysis, and the expression of that thinking to others are the primary course outcomes. There is also a special emphasis on corporate governance and the role of agency theory in the creation and sustainment of an ethical business climate.

In addition, this course serves as an integration mechanism for the MBA curriculum and serves as a vehicle for program assessment. Students will focus on running a business computer-based simulation (CAPSIM) that will challenge the learner to integrate knowledge acquired throughout the MBA curriculum. The simulation integrates a capstone assessment model approved by the Accreditation Council for Business Schools and Programs (ACBSP), which accredits the Walker School of Business at Piedmont University.

Registration Name

Business/Corp Strategic Mgmt

Lecture Hours

6

Lab Hours

0

Credits

6

Offered

Online: Fall and Spring

Student Learning Outcomes

Upon the completion of this course, students will be able to:

1. Develop a strategic business plan using the strategic management process.
2. Integrate and apply the functional business areas such as operations, marketing, accounting, and finance within all levels of the firm.
3. Master both business and corporate levels of analysis when using the strategic management process.
4. Express knowledge of various academic topics covered throughout the MBA program, with a special emphasis on ethical decision making.
5. Appraise, assess, and apply standard business judgement and analysis to form valued recommendations for organizational improvements.
6. Discover and evaluate which data/information is of value and prioritize resources for a forward thinking plan of action.