BUSA 6200 Strategic Marketing
The marketing mix involves price, product, promotion and place. By adopting a strategic view of marketing we ensure that the marketing plan clearly articulates the business level strategy in the marketplace. A necessary attribute of “clear articulation” is internal consistency with the mix. This strategic view then insures that marketing decision-making focuses on the linkages between strategic management and marketing management. Specific topics covered include opportunity analysis, the formulation of marketing strategies, and the implementation and control of these strategies.
Offered
TBA