BUSA 4842 The Marketing and Management of Tourism and Special Events

This course will introduce students to the marketing and management of tourism and special events with emphasis on experiential marketing. Students will examine the techniques and methods used to plan, organize, promote and manage local and regional tourism and special events.

Credits

3

Prerequisite

none

Typically Offered

Athens Campus: fall evening, spring TBA — Demorest Campus: not offered

Student Learning Outcomes

At the successful completion of this course, students will be able to:

1. Understand the importance of Meetings, Expositions, Events, and Conventions.
2. Identify the key players and understand roles and responsibilities within the event management industry.
3. Understand how to monitor meetings or event operations.
4. Understand how to design, organize and produce an environment for meetings, conventions and events.
5. Understand the many technical aspects of meetings, conventions, and events including selecting of vendors, identifying the client’s goals and objectives, and knowing how to communicate the role of a technical director or technical manager.
6. Determine and standardize appropriate policies and procedures for event registration.
7. Analyze registration numbers, revenue, and fee structures after the event for inclusion in conference historical documentation.
8. Explain the difference between meetings, conferences, conventions and events.
9. Design the questions that must be addressed early when planning and producing a food and beverage event.
10. Identify the many event setups and layouts that are used in an event including the types of service in catering.
11. Explain how to manage alcohol service.
12. Describe the functions of human resources management as well as the legal environment for business.
13. Explain the role of training and supervision has in preparing for an event.
14. Determine the meeting/convention/event requirements for speakers, entertainers, and performers.
15. Understand the role of crowd management in meeting and event planning.
16. Understand the principles of financial accounting in the event industry.
17. Develop a marketing action plan for meeting and events.
18. Identify marketing tactics that are used for meeting and events.
19. Understand the importance of strategic public relations as it relates to meetings and events.
20. Recognize the mission, goals, and objectives for effective business communication skills.