BUSA 4120 Sports Marketing

An introduction to the complex and diverse nature of sports marketing. A framework will be presented to explain and organize the strategic sports marketing process.

Credits

3

Prerequisite

BUSA 3200

Typically Offered

Athens Campus: not offered — Demorest Campus: fall evening

Student Learning Outcomes

At the successful completion of this course, students will be able to:

1. Develop an understanding of marketing principles as it applies to the sports marketing industry.
2. Develop an ability to synthesize material for application in the workplace.
3. Demonstrate critical and analytical thinking skills.