BUSA 4650 Digital Marketing Analytics
Marketing professionals today have access to incredible amounts of data. The ability to use this data is what differentiates successful marketing efforts from failed ones. In this course, students will learn how to analyze digital customer behavior data using a range of tools, and use that data to test marketing hypotheses and improve customer acquisition.
Prerequisite
MATH-1300 or
BUSA 2100. BUSA-2200. Choose one: BUSA-3150 or BUSA-3750 or BUSA-3950
Offered
Online: Fall and Spring