BUSA 4355 Advanced Business Analytics

Using current analytics software (i.e. R, SPSS and Excel), this course will explore descriptive, prescriptive and predictive analytic techniques used to make more effective business decisions. The emphasis in this course is on the interpretation and insight drawn from these advanced techniques to support business decision making.

Registration Name

Advanced Business Analytics

Lecture Hours

Lab Hours

Credits

Prerequisite

BUSA 3500 or consent of instructor

Offered

Demorest: TBA

Student Learning Outcomes

At the end of this course, students will be able to:

Understand the history of the use of quantitative metrics in business.
Utilize a variety of quantitative tools that can enhance decision-making.
Understand how to implement these quantitative tools using Excel and SPSS.
Correctly interpret the results of these quantitative tools.
Identify and correct the inappropriate use of these quantitative tools.