MCOM 3850 Mass Communication Theory and Research

This course focuses on the concepts, philosophies, principles, evolution and the practical application of mass communication theories.

Registration Name

MCOM Theory and Research

Lecture Hours

3

Lab Hours

0

Credits

3

Prerequisite

MCOM 1500 or MCOM 1600

Offered

Demorest: Fall

Student Learning Outcomes

Upon the completion of this course, students will be able to demonstrate the following outcome-based learning skills:

1. Understand the importance of theory and the roots of mass communication theory.
2. Recognize different mass communication theoretical approaches and its appropriate use.
3. Understand the benefit of utilizing peer-reviewed studies as a foundation for media research, in preparation for capstone.
4. Grasp concepts of APA Style.
5. Recognize how the practical applications of media theory.