MCOM 3800 Media Management

This course examines the various departments within media organizations and how they integrate into an efficient business operation. This study includes an overview of the regulatory and technical landscapes that face today's media managers.

Registration Name

Media Management

Lecture Hours

3

Lab Hours

0

Credits

3

Prerequisite

MCOM 1500 or MCOM 1600

Offered

Demorest: Fall

Student Learning Outcomes

Upon the completion of this course, students will be able to demonstrate the following outcome-based learning skills:

1. Understand the historical growth and challenges of modern media organizations. An emphasis is applied to how managers navigate the new competitive landscape. 
2. Knowledge of the following topics:
   1. Media market structures 
   2. Media ethics
   3. Management theories & best practices
   4. New and traditional roles of media managers
   5. Media promotion, marketing, and programming challenges
   6. Audience research & analysis 
   7. Federal and state government oversight
   8. The future of new media 
   9. Media management careers