BUSA 3802 The Hotel Development Process

This course introduces students to the stages of hotel development, including hotel feasibility studies, financing projects, essential development decisions, and careers in the hotel development industry.

Credits

3

Prerequisite

none

Typically Offered

Athens Campus: fall evening, spring TBA — Demorest Campus: not offered

Student Learning Outcomes

At the successful completion of this course, students will be able to:

1. Clearly identify the many resources that are imperative to use when starting a hotel feasibility study.
2. Read and demonstrate good comprehension of text in areas of successfully developing a feasibility study for a hotel.
3. Identify ten hotel management companies.
4. Identify the skills that are needed to be successful in hotel development.
5. Plan the steps that are essential in preparing for field work.
6. Explain the revenue streams for a typical full-service hotel.
7. Analyze the key components of an impact study and a feasibility study.
8. Identify the new amenities that are now utilized in hotels.
9. Identify the importance of the STR Report.
10. Successfully critique a feasibility study identifying the importance of each section.
11. Identify the laws that influence a hotel development project.
12. Select five up to date articles that are relevant to the class.
13. Identify the ways a hotel development company markets their services.