BUSA 3250 Consumer Behavior

Current theories and research on buyer behavior will be explored, with special attention to their application in managerial decision-making. Specific theories of buyer learning, attitude development, perception, group interaction and decision making, organizational dynamics, personality and culture are used to explain and predict customer response to market offerings.

Credits

3

Prerequisite

BUSA 3200

Typically Offered

Athens Campus: fall evening — Demorest Campus: spring day

Student Learning Outcomes

At the successful completion of this course, students will be able to:

1. Demonstrate understanding of consumer behavior principles and theories.
2. Demonstrate ability to synthesize material for application in marketing.
3. Demonstrate critical and analytical thinking skills.