BUSA 4150 Digital Marketing
With the rapid shift of advertising dollars to digital platforms, it is becoming increasingly important for marketing graduates to be well versed in digital marketing fundamentals. This upper division course will provide a solid foundation in the key concepts around this consistently changing field. Through readings, case studies and hands-on projects, students will come away with an understanding of successful online marketing strategies, user generated content, search and search engine optimization, social media and networks, mobile, and web analytics. Group projects, exercises and simulations will facilitate experiential learning within the course. Students will exit the course with a solid understanding of digital marketing tactics, tools and resources available for ongoing education and professional development.
Typically Offered
Athens Campus: not offered — Demorest Campus: spring day