Undergraduate Catalog 2017-2018

BUSA 4100 Advertising & Promotion

Planning, execution and measurement of advertising programs. The course will focus on the creation of a real-world advertising campaign. Students will learn concepts of advertising and media strategy, media data sources, and analysis and effective message delivery.

Credits

3

Prerequisite

BUSA 3200 and BUSA 4350

Typically Offered

Athens Campus: not offered — Demorest Campus: not offered (Course substitution – MCOM 3700)