BUSA 6520 Entrepreneurship and Strategic Innovation

Entrepreneurship and Strategic Innovation is an introductory course to the essential knowledge and skills of entrepreneurship and strategic innovation, while focusing on the planning, management, marketing, financing and operating entrepreneurial enterprises. The course will culminate with a business plan and feasibility study.

Registration Name

Entrepreneurship and Strategic Innovation

Lecture Hours

3

Lab Hours

0

Credits

3

Offered

At least once every 2 years.

Student Learning Outcomes

At the successful completion of this course, students will be able to:

• Develop an understanding of entrepreneurship and the entrepreneurial process.
• Integrate and apply the functional business areas such as operations, marketing, accounting, and finance within all levels of the firm.
• Integrate functional area material as it applies to new venture creation and growth.
• Develop and understanding of the role of entrepreneurship and new venture creation in economic development.
• Provide an opportunity to evaluate our own entrepreneurial tendencies and create new venture utilizing a business plan.
• Discover and evaluate which data/information is of value and prioritize resources for a forward-thinking plan of action.