BUSA 4110 Retailing Marketing and Management
This course introduces the theory and methods of retail management. Location, inventory control, merchandising, and buying are explored. Formats examined include specialty retail, mass merchandising, manufacturer outlets, and membership discount strategies. The impact of e-commerce and social media on retailing practices as well as current theories of pricing, merchandising, product assortments, and services ae examined.
Offered
Demorest: Fall