BUSA 4842 The Marketing and Management of Tourism and Special Events
Wineries, churches, hotels, conference centers and even barns are now offering weddings, conferences and events in this highly competitive and exciting industry. This course will introduce students to the marketing and management of tourism and special events with emphasis on experiential marketing. Students will examine new and updated techniques and methods used to plan, organize, promote and manage local and regional tourism and special events.
Prerequisite
none
Typically Offered
Athens Campus: fall evening, spring TBA — Demorest Campus: not offered