BUSA 3802 The Hotel Development Process

In the building and development of a hotel or any business, a great deal of work, decisions and analysis must be undertaken to determine the feasibility of a significant financial investment. This course introduces students to the stages of hotel development, including hotel feasibility studies, financing projects, essential development decisions, and careers in the hotel development industry. This course applies to any type of new business venture that require investment decisions.

Credits

3

Prerequisite

none

Typically Offered

Athens Campus: fall evening, spring TBA — Demorest Campus: not offered

Student Learning Outcomes

At the successful completion of this course, students will be able to:

1. Understand and identify hotel key terms, operational concepts and hotel brands.
2. Clearly identify the many resources such as Smith Travel Research that are imperative to use when starting a hotel feasibility study.
3. Identify ten hotel management companies that have an important role in the development process.
4. Plan the steps that are essential in preparing for field work.
5. Explain the revenue streams including new amenities that are now used in a typical full-service hotel.
6. Successfully critique a feasibility study identifying the importance of each section.
7. Identify the laws that influence a hotel development project and select five up to date articles that are relevant to the class.