BUSA 3150 Social Media Marketing

The average consumer spends nearly 2.5 hours per day on social media sites so it is no surprise that having a presence on social media has become a vital component of marketing strategy. Social media marketing allows marketers to connect with customers in unique and powerful ways and so a strong understanding of how social media is used as part of a comprehensive marketing strategy has become necessity for anyone wishing to enter the field. This course explores how to effectively use social media to move consumers to action in myriad contexts. By the end of this course, students will be comfortable with the principles of social media marketing strategy, and will be able to integrate social campaigns into an effective marketing plan.

Registration Name

Social Media Marketing

Lecture Hours

Lab Hours

Credits

Offered

Online: Fall, Spring, and Summer

Student Learning Outcomes

Articulate the key functions of social media marketing
Build effective social media campaigns
Identify target customers for social media campaigns
Select appropriate channels for social media campaigns
Identify and track key metrics for social media campaigns
Select and deploy content for social media campaigns
Identify the roles and responsibilities of consumers, marketers, and other key individuals
Align social media marketing goals to company strategic goals
Demonstrate campaign effectiveness through clear explanation of key metrics