MCOM 3750 Electronic Media Sales and Programming

This course will provide students the opportunity to develop a basic understanding of the workings of professional electronic media programming and decision-making, along with a basic understanding of the broadcast sales function and how to best present a non-tangible product offering.

Credits

3

Typically Offered

Demorest Campus: odd fall day

Student Learning Outcomes

Upon the completion of this course, students will be able to demonstrate the following outcome-based learning skills:

1. Define the major programming and sales terms and understand their meaning.
2. Analyze the advertising problems and needs of an organization.
3. Formulate and present solutions to meet those needs using electronic media.
4. Identify and evaluate target markets and decide how best to program to those markets.
5. Draw conclusions as to the effectiveness of a program.