BUSA 2200 Principles of Marketing

A study of the principles and methods involved in pricing, promoting and distributing products to consumers through various channels.

Credits

3

Typically Offered

Athens Campus: fall evening — Demorest Campus: fall day, spring day, spring evening

Student Learning Outcomes

At the successful completion of this course, students will be able to:

1. Understand a vocabulary of marketing terms and concepts (Marketing Domain level).
2. Apply marketing concepts in a business setting (Business Integration and Strategic Management). 
3. Demonstrate understanding of the methods used to identify and segment consumer markets including demographic, geographic, and psychographic factors (Market Research, People).
4. Understand and apply an understanding of the buying process in both B2C and B2B environments and its application to different types of products and services (People, Strategy, Business Ethics)
5. Understand and apply marketing strategies for various marketing situations and / or types of products or services (Marketing Strategy).
6. Ability to assess a firms marketing mix in both product and service environments (Marketing Mix / 4P’s) 
7. Integrate the major concepts and apply them in a critical analysis of a company's marketing strategy (Marketing Strategy, Business Integration).