BUSA 2000 Business Communication

A study of the tools and techniques that are useful for communicating in a business environment in both personal and group situations. Concepts and theories of business communication allow students to develop written and oral communication skills, practice persuasive business writing and deliver individual and team presentations. Corporate business ethics and professional careers are researched, and course topics include resumes, employment interviews, reports, emails and memorandums, verbal and non-verbal communication methods, critical thinking skills, and professional etiquette. Information technology tools are studied to promote creativity and digital alternatives, which include data visualization, social media, digital media, and visual media.

Credits

3

Prerequisite

ENGL 1101

Typically Offered

Athens Campus: fall evening, summer evening — Demorest Campus: fall day, spring day

Student Learning Outcomes

At the successful completion of this course, students will be able to:

1. Recognize and appropriately use the common body of knowledge associated with business communications and etiquette.
2. Develop and enhance critical thinking skills as part of communication skills.
3. Develop your ability to communicate with others using a wide variety of processes and techniques.
4. Improve spelling, grammar, and punctuation skills for more effective written communication.
5. Recognize that communication is a critical process in all organizations and that developing communication skill is a necessary component of success.
6. Understand the communication techniques that are used to influence your thinking and behavior.