Undergraduate Catalog 2019-2020

MCOM 1500 Mass Media Survey

This course examines the structure, responsibilities, and influence of mass media with an overview of the development and current status of global media systems, emerging technologies and the current status of converging media industries.

Credits

3

Typically Offered

Demorest Campus: fall day

Student Learning Outcomes

Upon the completion of this course, students will be able to demonstrate the following outcome-based learning skills:

  1. Demonstrate knowledge of the fundamental history and development of mass media.
  2. Critically analyze and discuss media message content.
  3. Identify economic, political, technological, and cultural influences affecting mass media messages.
  4. Understand the effects of globalization, convergence, and consolidation on the media.