MCOM 3200 Web/Social Media Design

In this course, students develop and learn best practices for website development in mass media, and learn to develop their social media presence online.

Credits

3

Prerequisite

MCOM 1500.

Typically Offered

Demorest Campus: fall day

Student Learning Outcomes

Upon the completion of this course, students will be able to demonstrate the following outcome-based learning skills:

1. Read and write basic HTML and CSS code.
2. Create a full functioning website.
3. Understand how to upload websites to a web server.
4. Be familiar with different web design theories and understand web terminology.
5. Promote organizations, products, personal brands and services using social media tools and platforms such as WordPress blogs, Facebook, LinkedIn, YouTube, Pinterest, Instagram and Twitter. 
6. Know best practices for adhering to the rules of online etiquette, learn how to build a community, and curate content that is relevant to their audience.
7. Build and customize a website (using Wix, Weebly, or Dreamweaver) as well as various social media pages. 
8. Publish SEO-optimized content on their website and a developed content calendar to keep the blog and social media pages active with consistently published content even beyond the semester.
9. Understand who the target audience is and how to effectively communicate with them.